The potential client is not responding, can you help?

Unfortunately, we can't influence potential clients to be more responsive. For a lot of leads, it's more lead nurturing than closing. Here is what we see working best:

• Sending emails tailored to client needs/project, not generic "copy and paste."
• Multiple follow-ups, email, and phone, if available.
• Keeping in touch with potential clients, even if they decided to go with someone else, or stop responding.